Your logo is part of your “brand”. When people see it, they immediately associate it with the products you sell, the quality of your company and their interactions with you. It creates emotional triggers that cause people to buy more of your products. Ideally, when people think of products such as the ones you sell, your logo will pop into their minds.
The most important design that will ever be created for your business is your logo. It features your company name or initials. With the addition of a little color and graphics, it represents who you are and what you do – the overall image of your company. They can be created with abstract symbols or stylized fonts with the company name.