Your logo is part of your “brand”. When people see it, they immediately associate it with the products you sell, the quality of your company and their interactions with you. It creates emotional triggers that cause people to buy more of your products. Ideally, when people think products such as you sell, your logo will pop into their minds.
Your logo should be clear and simple, helping your customers remember their experiences with your company, and what you stand for.
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Logo Plate Quote