When you think of a company like Apple or Target, what’s the first thing you think of image wise? For Apple, is it really an iPhone, or is it their simple logo with an apple and a bite mark in it? Similarly, when you think of Target, the big, red bullseye next to their name probably pops up in your brain.

It almost goes without saying. The most critical design piece for your company is your logo. The visuals, lettering, and even the name itself should tell your potential customers all they need to know about who you are and what you do. If you’re a cutting-edge technology company, your logo should be minimalist and sharp. If you’re a local business, you could even incorporate a silhouette or landmark from your town or state.

That said, your logo will have different elements depending on what your business is. Massage parlors most likely won’t use a lot of bright, solid reds and yellows, but a fast-food joint will. Sports team logos will be boxier and more casual-looking than, say, an upscale boutique. However, it’s not a free-for-all. Logos need to be simple and minimalistic, getting your mission and purpose across in as clean of a design as possible.

Your logo design is your first impression to a customer, and your design choices send signals to your client about your brand. This can be a make-or-break moment: does your logo let people what your business is about, or how you can be the solution to your client’s needs? Your logo design should let potential customers and clients know that you know how to take care of them.

Need help taking your logo design to the next level, or unsure where to start? Contact us today and we’ll help create a custom logo that communicates your business’s mission.